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Marketing: Selling “Peace of Mind”, VCI Signature Series Monographs, Catanzaro, 2009
Marketing: Selling “Peace of Mind”, VCI Signature Series Monographs, Catanzaro, 2009

Marketing: Selling “Peace of Mind”, VCI Signature Series Monographs, Catanzaro, 2009

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This Signature Series title will be sent to you via email as a zipped (compressed) file of approximately 2-4 megabytes in size. It will include the main document in PDF format (*.pdf), and 10-20 Tool Kit supporting documents in Microsoft Word (*.doc), Microsoft Excel (*.xls) and Word Perfect (*.wpd) formats. The email will come from [email protected], so ensure that your SPAM filter will not reject or block this email.

If you're the do it yourself kind of person, our management tools are what you're looking for. Our Signature Series® Monographs are detailed explanations and insights into the various management challenges you face every day. Each monograph presents practical and contemporary advice on a particular topic with an emphasis on developing solutions to your problems. All monographs include a Tool Kit in Word/WordPerfect and/or Excel, so you can readily customize them to fit your practice.

Each VCI Signature Series monograph is designed to stand alone, for the 'do it yourself' practice administrator, owner, or even the support a staff member who wants to help. The program development of Veterinary Consulting International consultation services has developed these resources and field tested them in over 2000 practices - they are time proven! Nevertheless, each monograph purchase includes one courtesy e-mail with a consultant from Veterinary Consulting International to discuss questions and/or diskette application considerations.By emailing [email protected], the person or practice who purchased the monograph can inform the VCI team of the monograph purchased and an e-mail liaison will be scheduled.

Marketing: Selling “Peace of Mind” — The role of pets has changed since the days of barn cats and farm dogs. These days they are usually regarded as members of the family. The veterinary profession needs to keep pace with changing client expectations and their desire for more extensive and specialized care. Wellness Programs, such as “Think Twice for Life”, are replacing traditional services and curative medicine to promote healthier, longer lives for our furry companions. The family status granted to our pet companions means we are providing a more intimate service for the pet parent by providing the best possible care. The monograph package contains marketing plans, wellness programs and the numerous ways to expand your services, and sample narratives, (Tool Kit contains self-assessment tools and many forms for client communications that can be customized to your practice.)